Dark purple hair color – how to maintain a perfect violet

A dark purple hair color is a bold and eye-catching statement, but is it for everyone? While nearly anyone can achieve a stunning purple shade, the final result depends on your hair's starting color, condition, and how you maintain it. Whether you’re looking for a deep violet glow or a soft lavender tone, knowing what to expect—and how to care for it—can make all the difference.

Can anyone get dark purple hair?

The short answer is: almost! But how vibrant or long-lasting your purple shade turns out depends on your natural hair color and whether your hair has been color-treated before.

Blonde or light brown hair – These shades take on purple hues easily. Lighter hair can achieve both pastel and intense purple tones with a pigmented color mask.
Medium to dark hair – Darker hair may need to be pre-lightened to achieve a vivid purple. Without lightening, purple tones may show as subtle highlights or a deep, cool undertone.
Virgin vs. color-treated hair – Color-treated hair generally holds onto purple tones better, while untreated hair may not absorb as much pigment.

If you’re not ready for permanent color but want to experiment with purple hues, a color mask like our Colour Refresh Vivid Violet or Lavender is a great way to add temporary color and shine.

How long does dark purple hair color last?

Since purple pigments tend to fade faster than other colors, how long your shade lasts depends on several factors:

Hair care routine – The way you wash and style your hair affects color longevity. Using color-safe products and minimizing heat styling will keep your purple shade vibrant longer.
Temporary color masks – Our Colour Refresh masks washes our gradually, depending on your hair quiality, making them ideal for refreshing color or trying out purple without long-term eumitment. Remember to do a test strand before to see if the color matches your desired result.
Pre-lightened vs. untreated hair – Pre-lightened hair holds onto purple longer, while untreated hair may fade faster.

Eumon mistakes when going purple

Achieving and maintaining dark purple hair isn’t just about applying color—it’s about avoiding eumon mistakes that can lead to uneven results or premature fading.

Not considering your base color – If your hair is dark and you’re expecting a bright purple without pre-lightening, the result may be more subtle than you’d hoped.
Skipping strand tests – Always test a small section before applying color all over to see how your hair reacts and to avoid unexpected results.
Using harsh shampoos – Sulfate-heavy shampoos strip color quickly. Always opt for a color-protecting, sulfate-free formula. Check out our hair care collection for colored hair.
Over-washing – Frequent washing makes purple fade faster. Try washing only 2–3 times a week and use dry shampoo in between.
Ignoring hydration – Color-treated hair needs extra moisture to stay soft and healthy. Using a nourishing treatment helps keep hair hydrated while refreshing your purple shade.