Maria Nila Product philosphy

Product philosophy

Established in 1999, Maria Nila proudly presents a full range of 100% vegan professional haircare, styling and colour - produced in our own factory in Sweden and shipped to all corners of the world. Our products are developed out of passion for colour and in solidarity with our wildlife, nature and communities in mind. By providing high-quality colour protecting products, produced in Sweden, to professionals and consumers globally, we make it easier for everyone to take a step towards a friendlier world.

To secure the highest product quality possible, we make sure to control the whole product process inhouse. From our chemists formulating the ingredients, to the Brand Studio designing the packaging and the production team filling the tubes (and everything in between), all the final product magic happens at the very heart of our business, in our own production plant at the south of Sweden. Please read more here.

IMPACT

To be able to provide the world with professional beauty in a friendly, curious and honest way, it all starts with the product. As Maria Nila provides the world with millions of beauty units each year, each smart upgrade will have a great impact on the bigger picture.

A Maria Nila products must always:

  • Be 100% vegan
  • Be certified by PETA, Leaping Bunny and Vegan Society
  • Have climate compensated packaging
  • Have a clear purpose
  • Use friendly ingredients for the hair, animals and the planet
  • Be designed and developed to use as little material as possible
  • Aim for recycled material when possible

Actions taken

To develop even more friendly products we have implemented the following improvement over the last year:

Designing for the future

  • Updated artworks with
    recycling and PCR symbols
  • Removed excessive outer
    packaging and launched the new Booster Masque products without outer packaging

Recycled material

  • Launched the new Booster Masque range in 100 % recycled aluminum
  • Recycled marketing and
    point of sales materials

Recycled Gift Packs

Launched the best selling Beauty Bags and seasonal Gift Boxes in 100% recycled materials

Multifunctional displays

To sell our products in store ,we have introduced new cashier displays in recycled acrylic to fit both Booster Masques and travel size products – reducing the need of several displays

Product certifications

The largest animal rights organization in the world. Our PETA certification indicates that they oversee and ensure that we do not test our products on animals and that our ingredients are vegan.

Leaping Bunny lists brands that are guaranteed not to do animal testing on any stage of product development. They are jointly developed by animal welfare and rights organizations in Europe and North America.

Vegan Society is the largest and oldest vegan organization in the world. Founded by Donald Watson, who coined the word “vegan”, their certification assures you that all our ingredients are 100% vegan.

We climate compensate with ZeroMission and Plan Vivo, within emission reduction that creates social and environmental benefits in poor rural communities.
Since 2016, we have contributed to the planting of over 280 000 m² of forest in Nicaragua.

Maria Nila Test Squad

Do you want to be part fo shaping the future of Maria Nila's products?

By joining the Maria Nila test Squad, you get to be the first to try out new formulations, as well as evaluating performance, scent and overall look and feel of products that are in development!

Apply below, and we will reach out to you once we have a product that we think will suit your needs.